Tag Archives: Ultra

adidas To Celebrate 5th Anniversary of BOOST With Limited Edition Ultra Boost

A potential major storyline of 2018 could be adidas’ celebration of the 5th Anniversary of BOOST. Debuting in early 2013, the brand’s pebble-foam cushion unit exploded onto the market in 2015 thanks to the popularity of the Ultra Boost as well as the Yeezy footwear line. The first-ever Boost sneaker was actually the Energy Boost, a shoe that was unveiled in a black/white colorway with hints of yellow. It appears that adidas is paying homage to that colorway with this special editi…

Via: Sneaker News

Nike Air Max 97 Ultra ’17 “Pure Platinum” Is In Stores Now

A clean new colorway of the Nike Air Max 97 just hit stores, but this one may not be available for long. The Air Max 97 Ultra’17 “Pure Platinum” utilizes a seemingly tonal crisp white color scheme. The white mesh upper of the shoe is overlaid with wavy streaks of white and platinum that give the shoe its signature look. A clear Air unit surrounded by a clean white sole completes the “Pure Platinum” motif. This new Air Max 97 Ultra can be had right now from overseas Nike stockists li…

Via: Sneaker News