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Facebook & Instagram Set to Start Showing Ads in the Middle of Videos

It was announced recently that Mark Zuckerberg’s Facebook and Instagram will begin testing a new “mid-roll” video ad format. With the introduction of the new format, video publishers will be given the option to insert ads that will appear after a viewer has watched their clip for at least 20 seconds. The mid-roll ad format is being rolled out to profit on the streaming f…