Tag Archives: Launch

Future and Reebok Launch “Freebandz” Zoku Runner

Reebok is set to launch its next silhouette alongside Future. Its Zoku Runner model will soon sport a mix of black and white coloring throughout with Freebandz branding found on its tongue, heel and rear of its lateral side. While Future has been seen in the eye-catching Reebok Instapump Fury “Overbranded” edition, it still didn’t sport Freebandz branding which explains why s…

Via: HYPEBEAST

Danny Brown Makes a Surprise Appearance at Jack White’s Launch Party

To celebrate the grand opening of his record label’s vinyl pressing plant, Jack White’s Third Man imprint threw a party in Detroit last night. Taking place in the environmentally conscious, state-of-the-art facility located behind Third Man’s record shop on West Canfield Street, guests were treated to a surprise performance by fellow Detroit native, Danny Brown. Via: HYPEBEAST

Kevin Love Plays “Boxers or Briefs” at His SAXX Underwear Capsule Launch

At first glance, it may not make much sense as to why athletes chose to endorse underwear brands, or rather why we should even trust their advice on the matter. From MJ and his lucrative Hanes partnership that goes back more than 25 years, to Cristiano Ronaldo launching his own label, CR7 Underwear, just a few short years ago; it seems as if all of the top male athlete…

Via: HYPEBEAST

Here’s What Went Down at the ‘Ghost in the Shell’ Global Launch Party in Tokyo

Last weekend the cast of the much-anticipated live-action adaptation of Ghost in the Shell stopped over in Tokyo for the film’s global launch party. The special event was held at TABLOID and legendary anime composer Kenji Kawai, original author Masamune Shirow, director Rupert Sanders, Scarlett Johansson, “Beat” Takeshi Kitano and more were on hand for …

Via: HYPEBEAST

adidas Sold Over 400,000 Pairs of NMDs on Its “Launch” Day

The adidas NMD may have made its debut back in December of last year, but the biggest day for the silhouette? That came just a couple of months ago as the silhouette got a more widespread rollout on March 17 following camouflage Primeknit releases in grey and yellow — both of which flew off shelves and disappeared almost instantly.

So just how big of a day was March 17? …

Via: HYPEBEAST