Tag Archives: FirstEver

adidas Is Bringing Back The First-Ever BOOST Sneaker For 5th Anniversary Celebration

Five years ago, adidas unveiled BOOST cushioning at a global summit in New York City. Based on the sheer size of the event, it was clear that the German sportswear brand, who at the time was still struggling mightily to make its mark in the American footwear industry, was all-in on their new creation. You might even remember those somewhat gimmicky ads in which a side-by-side comparison of a metal ball bouncing off BOOST as well as traditional EVA foam was used to display the “return&#8…

Via: Sneaker News

RML Group Unveils First-Ever Road-Legal Aston Martin Vulcan

RML Group announced over a year ago that it would construct a road conversion kit to turn Aston Martin’s track-only Vulcan into a street-legal automobile. Now, RML Group has unveiled its first road-legal variant. The purple-wrapped Vulcan conversion features everyday necessities such as windshield wipers, headlamps, taillight covers, side …

Via: HYPEBEAST

Patagonia Teams With Hopworks Urban Brewery for the First-Ever Beer Made From Kernza

Outdoor sporting goods giant Patagonia is entering the world of craft beer with its latest Provisions release, joining forces with Hopworks Urban Brewery to create Long Root Ale — the first-ever beer to be brewed with Kernza, “a perennial grain grown using regenerative agriculture practices.” The result is not only eco-conscious — regenerative agriculture “re…

Via: HYPEBEAST

Rick Owens Opens First-Ever Store in Los Angeles

After virtually breaking the Internet with his recent runway stunt involving human backpacks, provocative designer Rick Owens returns with an announcement of the brand’s first-ever store in Los Angeles. Transformed from a former 1920’s ribbon factory, atmospheric black and white images of the new store reveal a stark concrete exterior. Putting a mi…

Via: Hypebeast