Tag Archives: Celebrate

Creme Taps Billionaire Boys Club to Celebrate Pharrell’s Home State

Following up on the collaborative “Homecoming” N.E.R.D. Hu NMD, the Pharrell-founded Billionaire Boys Club joins forces with Norfolk-based retailer Creme for an exclusive capsule collection. Located in Pharrell’s home state of Virginia, the “Homecoming” collection is aptly named, and offers special imagery that ties neat…

Via: HYPEBEAST

Swoosh God & Filayyyy Celebrate Air Max Day 2018 at Nike’s NYC Headquarters

One of Nike’s most recognizable sneaker lines is without a doubt the Air Max. The now iconic line has been part of pop culture since its introduction in 1987, bridging style and technology, while representing a radical push in sneaker design. To celebrate the shoe and its global impact, Air Max Day was launched just three years ago….

Via: HYPEBEAST

adidas To Celebrate 5th Anniversary of BOOST With Limited Edition Ultra Boost

A potential major storyline of 2018 could be adidas’ celebration of the 5th Anniversary of BOOST. Debuting in early 2013, the brand’s pebble-foam cushion unit exploded onto the market in 2015 thanks to the popularity of the Ultra Boost as well as the Yeezy footwear line. The first-ever Boost sneaker was actually the Energy Boost, a shoe that was unveiled in a black/white colorway with hints of yellow. It appears that adidas is paying homage to that colorway with this special editi…

Via: Sneaker News

StreetX & fathom Celebrate Their Cultural Similarities With Collaborative Collection

After showing off its collaboration with Rusty featuring Carrots earlier this year, StreetX has teamed up with Japanese label fathom for its latest collaborative capsule. The collection celebrates the cultural similarities between Japan and StreetX’s home country of Australi…

Via: HYPEBEAST

Melody Ehsani And Reebok Channel Nefertiti To Celebrate Female Empowerment

Famed fashion designer Melody Ehsani is teaming up with Reebok Classic once again this summer. Up next for the ongoing partnership is a special edition of the Reebok Princess, featuring Melody’s usual bold and unique aesthetic with themes of female empowerment. The classic women’s workout sneaker fea…

Via: Sneaker News