Tag Archives: Brand

Jordan Brand Shows Off Collegiate Air Jordan 4 And Why Not Zer0.2 PEs

With conference championships, the NCAA Division 1 Men’s Basketball Tournament, and the NIT mere weeks away, Jordan Brand has unveiled school-specific PE versions of both the Air Jordan 4 and Jordan Why Not Zer0.2 for six colleges: Georgetown, Marquette, Oklahoma, Florida, UNC, and Michigan. The AJ4s opt for vibrant renditions of each institution’s signature color palette, from powder blue for the Tar Heels to bright crimson for the Sooners. Meanwhile, the Why Not Zer0.2 takes an …

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adidas Skateboarding Teams With Japanese Skate Brand Evisen For A New 3MC

Though it was born in sunny California streets and emptied-out pools, skateboarding has since grown into a sport that’s loved worldwide and has set down deep roots in locales as far off as Japan. And when it comes to Japanese skate brands, one of the names that first comes to mind is unquestionably Evisen — a company launched in 2011 by founder Katsumi Minami that boasts some of Japan’s most elite skaters as its team members. Now, Eveisen has linked up with the Trefoil Brand for…

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Static Yeezy Release Dates, Jordan Brand Spring 2019 Preview, And More

Release dates were the theme of this week’s Sneaker News top stories, as all three of the upcoming adidas Yeezy “Static” sneakers were given official drop dates, and the Jumpman shared a number of its early 2019 plans as well. Included in the Jordan Brand’s Spring 2019 preview were a number of new colors on fan-favorite silhouettes as well as the introduction of the new Jordan Why Not Zer0.2 silhouette. Paul George and his signature line had a very busy week as well, a…

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Jordan Brand Creates A 1-of-1 Air Jordan 1 PE For Cancer Survivor

For one of its biggest fans, the Jordan Brand NRG design team opened its clandestine quarters and a once-in-a-lifetime experience. Millad Mesriani, an avid Air Jordan fanatic and cancer survivor, got the opportunity to design a one-of-one pair of Air Jordan 1s to commemorate his battle against a disease that could not stand up to his resiliency. Through the Make-A-Wish foundation, Mesriani began his design journey two years ago, and today it culminated with a first look at a jaw-dropping desi…

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Nike Air Fear Of God 1 In Yellow, Nike’s Brand New ISPA Platform, And More

For this week’s edition of top stories, Nike led the way with a number of new look models and the introduction of its newest innovation platform, ISPA. Set to begin this month with the brand new React LW WR Mid, ISPA will introduce a bevy of silhouettes equipped with innovative technology and tooling not much different than 2018’s shoe of the year candidate, React Element 87. Fear of God frontman, Jerry Lorenzo also debuted his new Air Fear Of God 1 in a striking yellow colorway, …

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How Darius Miles And Quentin Richardson Got Signed To Jordan Brand

Of all the NBA athletes who’ve had the honor of wearing Jordan Brand, none were as galvanizing as the tandem of Darius Miles and Quentin Richardson. As part of the LA Clippers’ promising core of the early 2000s, D-Miles and Q-Rich were were remembered for their highlight-potential style and the forehead fist-bumps that sealed each play. That signature sign-off became one of the most mimicked in-game celebrations across all sports and even appeared in the marketing campaign for the…

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Jordan Brand Releases Three Ultra Fly 3 Colorways For The Fall

With the 2018-19 NBA season less than a month away, it’s time for the industry’s top brands to release a bevy of performance-engineered hoops-ready shoes. With Jordan Brand near the forefront of this movement, the new Ultra Fly 3 silhouette just arrived at global basketball retailers in three striking colorways for the Fall. Eager fans looking for a new Jumpman sneaker to hoop in this season will have their choice between a bold Gym Red, a simple Light Smoke and black, and a clean…

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Jordan Brand To Feature Nike REACT Cushioning in Five Upcoming Models

Nike’s React Cushioning technology has inarguably been the most important element in sneakers this year. In 2017, Jordan Brand featured REACT foam with the Super.Fly 2017 basketball shoe, but generally what the public has accepted as the true unveiling of the new technology was with the Epic React running shoe in early 2018. A few months later, the Swoosh debuted the React Element 87 silhouette which has propelled itself to the top of 2018’s sneaker pantheon with its multiple GR r…

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Jordan Brand To Revisit “Cap And Gown” With The Air Jordan 13 Next Year

In May, the Jordan Brand released the Air Jordan 11 “Cap And Gown” that played off of the shoe’s ability to be worn with a tuxedo or a suit during graduation and prom. Dressed entirely in black with the silhouette’s customary patent leather construction, the even more luxurious take on the Jumpman’s most premium iteration was met with open arms and eager Jordan 11 fanatics. Next Summer, Jordan will be revisiting the “Cap And Gown” monicker with a litt…

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Steph Curry And UA Just Released A Brand New SC Shoe

Steph Curry‘s got it going on. The superstar point guard took home his third NBA Championship last season. His Golden State Warriors are primed to win their fourth championship this season with the addition of star big man DeMarcus Cousins. His UA Curry 5 has released in many well-received colorways over the summer months. And now, his brand-new SC 3ZER0 II has hit shelves in two colorways—navy and red—after Steph himself recently debuted a PE version of the silhouette at his SC30 S…

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