Tag Archives: Behind

The Man Behind Nike SB’s Success Shares Rare SB Dunk Samples On Instagram

Sandy Bodecker’s storied history at Nike dates back to 1982 when he joined the brand as a footwear wear-test coordinator. Since then, he’s held various positions within the brand and currently serves as the VP of Global Design, but perhaps the role that was the most influential to sneaker culture …

Via: Sneaker News

These are the Women Behind ‘GET BORN’ Skate Magazine

Skateboarding has always had a bit of a gender problem, ever since the nascent days of the Z-Boys crew. Women have limited representation within both the sport and its greater industry, and are often marginalized to the pages of salacious lookbooks. Get Born Magazine hopes to change that. The Canada-by-way-of-Chicago publication is the product of fo…

Via: Hypebeast

Nike’s ‘Inside Small Sided’ Takes us Behind Rio De Janeiro’s Street Soccer Culture

Ahead of the Copa America this year, Nike is taking us behind the soccer cultures of some of Latin America’s most passionate soccer cities. And there is no country as passionate or as decorated as Brazil, or its biggest city — Rio De Janeiro. Home to four of the country’s biggest teams and some of the sport…

Via: Hypebeast