Tag Archives: Athletics

Ewing Athletics Taps Sugar Hill Records For An Old-School Hip Hop Collaboration

Ewing Athletics certainly knows how to leverage heritage products and storytelling. After revealing Big Pun and Drink Champs collaborations earlier this summer and drawing upon Patrick Ewing’s Jamaican heritage for yet another drop, the old-school brand is back again with another special Ewing 33 Hi. This time, the collaborative partner is none other than Sugar Hill Records—the first ever hip hop record label, who’s known for the Sugar Hill Gang and their hit single “Rappe…

Via: Sneaker News

Ewing Athletics Unveils Its Black History Month Collection

Ewing Athletics’ January collection is designed with Black History Month in mind, featuring three silhouettes – the Ewing 33 Hi, the Eclipse, and the Concept. Leading the way is the 33 Hi dressed in a multi-color color scheme with its new weave construction that pushes the brand toward the future and catches it up with growing sneaker industry trends. Both the Eclipse and the Concept sport simpler aesthetics with black taking the lead on each design and brown serving as the accent…

Via: Sneaker News

Nike Pays Homage to the Athletics West Running Team in New Cortez Pack

Founded in 1977 by Bill Bowerman, Phil Knight and Geoff Hollister, the Athletics West running team provided a definitive platform for competition for runners outside of college programs, while also helping to jumpstart the running boom that followed shortly after. At the very center of this exciting time was the Cortez silhouette, the first track shoe created by Nike …

Via: HYPEBEAST