Tag Archives: ASICS

Colorful ASICS GEL-Mai Celebrates Founder’s 100th Birthday

Born May 29, 1918, Kihachiro Onitsuka founded ASICS in 1949, maintaining an active role in the company until his passing on September 29, 2007. To commemorate what would have been its founder’s 100th birthday, the brand is debuting a selection of sunflower-hued gear. The yellow hues reflect both Onitsuka’s upbeat temperment and the artwork …

Via: HYPEBEAST

ASICS Debuts The GEL-Mai In A High-Cut Sock

ASICS’ GEL-Mai sneaker, a shoe that offers an aesthetic unlike anything else on the market has arrived in a brand-new, high-cut sock silhouette titled the GEL-Mai MT. The shoe features a black knit upper with a high collar reminiscent of a Nike Mercurial Flyknit that’s held together with a black leather midfoot cage/lacing system and a plastic piping that locks the heel down for a better fit. The sock-like upper sits on top of a white/sail midsole and outsole, and futher accents a…

Via: Sneaker News

The ASICS GEL-Lyte III “Reptile” Pack Is Available Now

Next up for the ASICS GEL-Lyte III series is this luxurious two-piece collection that utilizes simple black and white color schemes. Aptly dubbed the “Reptile Pack, both iterations come equipped with a scaly toebox that is complimented by the same material being used through the rest of its underlay. This split tongued runner sports a neoprene-reinforced sockliner that adds a touch of durability to the original 1990 sneaker. One pair comes entirely adorned in Off White, while the other …

Via: Sneaker News

Kicks Lab And ASICS Create The GEL-Lyte III “KL-SHINOBI” For Ninjas

Tokyo based retailer Kicks Lab is teaming up with ASICS to create a GEL-Lyte III specifically for ninjas. Dubbed the “KL-SHINOBI”, this design came from the self-posed question of “What if a ninja wore sneakers?”. Utilizing premium suede, it boasts a simplistic black and grey color scheme that represents the maturity of a ninja while still coming across as an aesthetically pleasing piece of footwear. Its insole and outsole sports Japanese idioms that pays further homag…

Via: Sneaker News

Steve Aoki And ASICS Debut The HYPERGEL-KENZEN

ASICS teams up with the legendary Steve Aoki to launch a brand new silhouette that blends the top-flight proprietary running innovation of GEL with appealing street style. The HYPERGEL-KENZEN features a textured knit upper with the unparalleled comfort of a slip-on shoe in a snug-fit sock-like upper – perfect for smashing cakes into the faces of your biggest fans. This new silhouette is a seamless fit for Steve Aoki, who is known for his energy, activity, and entertaining uproar during …

Via: Sneaker News

The ASICS GEL-Lyte III Returns In Traditional Styles And Colors

ASICS knows that in order to stay relevant in the sneaker world today, the brand has to create modernized silhouettes with new materials that have become increasingly popular. The Japanese running brand has focused a lot on knit and updated versions of their runner, so it is good to see they’re still bringing back the base models the likes of this GEL-Lyte III you see here. Dressed in an attractive combination of red, white, and blue, this split-tongued selection should excite original…

Via: Sneaker News

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III

After getting a mid-top makeover for a brand new HAVEN collaboration, ASICS’s fan-favorite GEL-Lyte III is back in its prototypical low-cut form for a brand new release. Perfect for the warmer weather ahead, this predominately white take on the split-tongued retro offers up a clean combination of royal blue and orange accents, reservin…

Via: HYPEBEAST

Haven Teams Up With ASICS For A GEL-Lyte MT Inspired By Canada

Vancouver retailer, Haven, has teamed up with ASICS Tiger to create a Gel-Lyte MT selection that pays tribute to the Western Coast of Canada, where a bustling urban metropolis meets lush woodlands. Providing strong defense against the brisk conditions our neighbors to the north fight everyday, the split-tongued runner features a technical sockliner, …

Via: Sneaker News

ASICS’ “Grey Cream” Pack Offers Up Two GEL-Lyte Classics

ASICS is getting an early start to its 2018 spring/summer collection as it is ready to roll out two attractive colorways of the popular GEL-Lyte silhouette. Dressed up in a combination of grey and beige, the Japanese brand utilizes the top-notch color blocking aspect of the aforementioned GEL-Lyte and its successor the GEL-Lyte V. A creamy white hue plays an integral role in this design as it is featured on the midsole as well as the ASICS branding on the sneaker’s midfoot, breaking up …

Via: Sneaker News