Tag Archives: adidas

A First Look at the adidas Consortium UltraBOOST Mid Prototype

adidas’s groundbreaking UltraBOOST lineup has leveled off considerably since first bursting out onto the scene a few years back, in a sense allowing newer models, such as the Kamanda and F/22 to catch some due shine. With that in mind, the Three Stripes brand is primed and ready to expand the BOOST-centric family with a new m…

Via: HYPEBEAST

Detailed Look At Pharrell’s adidas NMD Hu “Happy” For Friends And Family

Last week we introduced you to the “China Exclusive” Pharrell x adidas NMD Hu collection that takes its inspiration from Yin and Yang as well as four elements found in nature. While all four iterations will be highly sought after, it is the gold-dipped friends and family pair that highlights the capsule. Its metallic gold accents are clearly this sneaker’s centerpiece, but its upper comes embroidered with “HAPPY” on the right sneaker and its corresponding Chinese…

Via: Sneaker News

The New adidas Solarboost Features New Tailored Fiber Placement Technology

adidas has concocted yet another unique new take on their flagship Boost running line: the Solar Boost, which features a ultra-comfortable Boost midsole merged with a new upper technology called Tailored Fiber Placement. The new material is designed with precise data so its fibers are connected together perfectly, and it also features Parley material in the midfoot for extra support. Beyond the new upper technology, the Solarboost offers an updated Energy Rail in the midfoot for increased sta…

Via: Sneaker News

According to CEO, 10% of All adidas Products in Asia Are Fake

adidas CEO Kasper Rorsted made headlines last week when he had to do damage control in regards to Kanye West’s remarks on slavery. He said that ‘Ye wouldn’t be dropped by the brand and now he’s back in the news to address another issue: fake sneakers.

In an interview with CNBC, the CEO claims about 10% of all adidas products on sale in Asia…

Via: HYPEBEAST

adidas Gives Moscow Some Love With Two Special Edition 350 Colorways

After last month’s travel-inspired collaboration with Oyster Holdings, adidas is bringing back their classic 350 silhouette and they’re using it to show some love to the Russian capital city of Moscow with two new colorways of the shoe featuring gold “Moskova” (the Russian word for Moscow) branding and stripes inspired by the colors of the seats in Moscow’s Luzhniki Stadium. The first sneaker features a premium black leather upper with orange/yellow stripes, oran…

Via: Sneaker News

Pharrell Debuts Collaborative adidas Crazy BYW X

Shortly after the reveal of his collaborative suit collection alongside G-Star RAW, Pharrell has been seen sporting a new joint project with the Three Stripes. While in Beijing with adidas Originals he wore a special edition of the adidas Crazy BYW X. This iteration incorporates a wide selection of colors such as yellow, blue, green, and red throu…

Via: HYPEBEAST

Kanye West Shares Early Photoshop Rendering Of The adidas Yeezy Boost 350

Kanye West is on a Twitter frenzy this Sunday evening, and he just dropped an look at an early rendering of the adidas Yeezy Boost 350. He says he showed this early photoshop of the 350 the last time he saw Louise Wilson, the influential fashion icon that passed away in 2014. While this particular vision of Kanye’s hasn’t materialized just yet, the silhouette as well as the heel loop carried over into the first production version of the shoe in mid-2015. Additionally, the ribbed m…

Via: Sneaker News

adidas Skateboarding Reveals Krooked Collection With Mark Gonzales

adidas Skateboarding and Krooked Skateboards, the brainchild of legendary skateboarder and long-time Supreme affiliate Mark Gonzales are teaming up for the second time to release a capsule collection inspired by Gonzales’s classic 1988 “Gonz and Roses” board graphic. A Superstar Vulc is the silhouette of choice for the collaborative parties, done up in a white/canary blue color palate. The skate-friendly take on one of adidas’s most classic shoes features a leather upp…

Via: Sneaker News