Tag Archives: 990v4

JJJJOUND & New Balance Launch Eagerly-Awaited Collaborative 990v4 Sneaker

After teasing the striking colorway on Instagram, JJJJOUND debuts its elegantly understated take on the classic New Balance 990v4. Boasting a tonal brown suede upper, the shoe’s earthy shades are balanced by a neutral white midsole and grey outsole, which ties into the grey accents on the heel and to…


mita sneakers And New Balance Team Up On A “Bouncing Frog” 990v4

Longstanding collaborative partners mita sneakers and New Balance are back at it again with a nearly tonal take on the increasingly popular 990v4 silhouette. Aptly given a “Bouncing Frog” monicker, it comes almost entirely done up in a clean green hue with grey accents on its NB branding as well as its sole unit. In Japanese culture the frog – or kaeru – is often linked with people or things either returning home or to their owner, so often times people will carry aro…

Via: Sneaker News

New Balance Brings Back Original $100 Price For 990v4 “1982” In Fifteen Cities

In 1982, New Balance broke ground in the world of running performance with the debut of the 990, the first-ever running shoe priced at $ 100. The shoe lived up to the the price-tag as it made use of pig suede, 3M reflective transfer film, and the brand’s molded Motion Control Device. Since then, the 990 series has continued to set standards in the world of running while being adopted by an eclectic mix of cultural circles for casual wear, and this weekend, New Balance is honoring the ori…

Via: Sneaker News