Tag Archives: “1982”

The Evolution Of The New Balance 990, From 1982 To Present Day

New Balance, as we know it, reached new heights in 1982 and never looked back. The debut of the 990 was when the brand gained its identity as a powerhouse in running shoes, with Terry Heckler’s original brand logo greatly contributed to their bold re-entry. With the large and slanted N in place, the next step was to be as disruptive as possible, and the newly designed 990 was the shoe to carry that weight. There are so…

Via: Sneaker News

New Balance Brings Back Original $100 Price For 990v4 “1982” In Fifteen Cities

In 1982, New Balance broke ground in the world of running performance with the debut of the 990, the first-ever running shoe priced at $ 100. The shoe lived up to the the price-tag as it made use of pig suede, 3M reflective transfer film, and the brand’s molded Motion Control Device. Since then, the 990 series has continued to set standards in the world of running while being adopted by an eclectic mix of cultural circles for casual wear, and this weekend, New Balance is honoring the ori…

Via: Sneaker News