The Air Jordan 33, Proto React, And Apex-Utility Deliver The Wow Factor

Jordan Brand is looking to hit the reset button, sorta. While much of its identity is tied to its retro product, the newer product and messaging is what the brand is working tirelessly on to ensure it stays relevant to future generations who view Michael Jordan as more of a historical figure rather than an immediate idol. There’s been clear emphasis on expanding Jordan’s reach, which is why you see his logos on P…

Via: Sneaker News

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