Here’s How New Balance Can Compete with Nike

Nike and adidas are sportswear monsters, swallowing market share quarter-after-quarter. However as New Balance’s recent initiatives in the world of soccer apparel shows, the American brand is looking to throw some stones at the throne.

With that in mind, Business Insider finds New Balance’s “clunky, outdated logo” its biggest deterrent from reaching …

Via: Hypebeast

Designer Thomas Feichtner Creates Experimental Carbon Chair

The way you look at your casual chair may have just been changed by designer Thomas Feichtner. Adding another project to his résumé, the Brazil native has recently developed the carbon chair. It’s made up of a sheet of carbon fiber which touches the ground at three points and aims to be a formal and experimental representation. Feichtne…

Via: Hypebeast

Mac Miller Reflects on his Hiatus, Label Transition and ‘GO:OD AM’

Coming off of his latest album drop GO:OD AM, Mac Miller has been on an interesting journey as of late. Recently, the 23 year-old Pittsburgh native was able to sit down with HYPETRAK to discuss his two year hiatus, the transition between moving from an independent to a major label and his growth as an artist. The full interview can be r…

Via: Hypebeast