TIDAL Gained 1.2 Million Subscribers Thanks to Beyoncé

TIDAL just revealed that Beyoncé’s new album LEMONADE gained it 1.2 million subscribers. The album was released exclusively on the service on April 23, and led to 306 million global streams of Beyoncé songs. This shows that TIDAL’s strategy of offering exclusive releases is actually working. Earlier in the year, Kanye West’s The Life of Pablo Via: HYPEBEAST

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