PUMA Sees a Sales Growth in 2016 Thanks to Rihanna

PUMA has reported on its first quarter statement for 2016 and sales are up 3.7%, nearly $ 975 million USD (+7.3% currency adjusted), with the footwear category being the main growth driver and a “strong momentum in women’s business.”

According to the company’s brand and marketing takeaways:

One highlight for PUMA in the first quarter was the FENTY PUM…


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