How a Tumblr Page Became a Successful Streetwear Brand With Alex Lopez of YOUTH OF PARIS

As of late, France’s streetwear scene has become an ever-changing landscape, bolstered by up-and-coming labels passionate to ground themselves as brands from the culture, for the culture. Notable among the ranks is YOUTH OF PARIS, a fledgling brand conceived as a Tumblr page in 2011 by young Parisian fashion stylis…

Via: HYPEBEAST

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