I’m sure if your reading this post you probably are interested in starting your own streetwear brand, well good. First i want to say “good do what the f*ck you want in life, life is too short to give a damn about what anyone else thinks.” So here goes a few steps that’ll get you going in the simplest form I can put it because, well I’m me.
1.Figure out the type of products you want to sell: From tshirts to the all of a sudden “super streetwear cool” socks just pick a starting point and keep it simple. Keeping it simple will allow you to make the best product of that category to introduce to customers at the best low price investment for you as the brand owner and probably the only person putting up the cash.
2. Figure out a effective way to create your product and meet the customer price you want as well as wholesale price point if you plan to go the wholesale route and sell to store or boutiques (aka the normal way). I’m personally a fan of the direct to consumer path as I just don’t like giving anyone else a cut because I like my profits, call me crazy. Anyway google/youtube is your best learning channels search watch and repeat until you figure it out.
3. Web web web web… if your web presence is not already up and going smack yourself and get it together its the lowest cost way of getting your product to a customer and the world to take notice. You are now a streetwear brand…. this wasn’t a lesson on how to be a successful one. But to help in the success of moving forward heres a good article on at least the mind state you should keep as you move forward from bobby hundreds.
4. Sell it yourself to stores via cold email blasts or brandboom accounts or/and Attend trade shows *magic, agenda, etc.. or find showrooms to represent you for your distribution. Either way you choose just make smart decisions and justify all the costs with tons of research and evaluation of profits as well as losses. I’ve always said if you can’t afford to fail you probably should try a different approach (different size booth, different show, smaller venues, different price points and maybe different markets).
5. Keep orders and new products rolling out keep your schedules right depending on how you sell. I’ve always said in my life i want to do what i want everyday and the slave to store deadlines for seasons was never my game but like I said do what works for you and the brand vision you have.
But the piece of advice i will still leave you with is the same as i started with… F*ck everyone else and do your thing, fall down get up, fall down get up… do it your way and stay true to it. Life is too short to give a damn about what anyone else thinks.
-Danny (owner of kings of ny)