PUMA Sees a Sales Growth in 2016 Thanks to Rihanna

PUMA has reported on its first quarter statement for 2016 and sales are up 3.7%, nearly $ 975 million USD (+7.3% currency adjusted), with the footwear category being the main growth driver and a “strong momentum in women’s business.”

According to the company’s brand and marketing takeaways:

One highlight for PUMA in the first quarter was the FENTY PUM…

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Nike Co-Founder Phil Knight Releases His Memoir Titled “Shoe Dog”

Famed for being one of the two founders of arguably the most recognized sports footwear and apparel brand, Nike co-creator Phil Knight now offers up his own documentation of that legacy through his memoir titled Shoe Dog. The 400-page book recounts the whole story of Nike, from starting out as a fledgling company with a capital of only $ 50 USD that Knight borrowed from his …

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Dior Homme’s Kris Van Assche on the Meaning of Luxury & Today’s Ever-Changing Fashion Landscape

“What is Dior Homme supposed to be about?” That was the first question Kris Van Assche asked himself when he became the brand’s artistic director nine years ago. The answer was simple — a men’s division of a luxury house. A relatively new menswear department at the time, Van Assche was able to carve out Dio…

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Billionaire Boys Club 2016 Spring/Summer Collection

For Spring/Summer 2016, Billionaire Boys Club reaches for new heights with its latest range of seasonal goods. Inspired by the idea of space exploration and the sci-fi genre, the streetwear icon presents a collection that combines ’90s influences, athletic styles and NASA-style designs to create an intriguing whole. Among the highlights this time are items such as graphic tees, jerseys, polos and w…

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PRO-Keds and ONLY NY Pay Tribute to New York City’s Legendary Basketball Courts

PRO-Keds has teamed up with ONLY NY and the City of New York’s Parks and Recreation Department for a limited-edition take on the former’s Royal Lo silhouette, complete with NYCP&R livery on the lateral side of the heel and the inside of the shoe’s tongue. The shoe’s 12.5 oz. canvas upper is available in both white and navy, with contrasting blue and red stripes along the shoe’s midsole …

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